Branding decisions for retailers' private labels
Nawel Amrouche; Tarek Ben Rhouma and Georges Zaccour
| Year of publication: |
2014
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|---|---|
| Authors: | Amrouche, Nawel ; Ben Rhouma, Tarek ; Zaccour, Georges |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 2, p. 100-115
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| Subject: | game theory | pricing strategies | private labels | umbrella branding | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Spieltheorie | Game theory | Markenartikel | Brand | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362476