Branding Excellence : Wegweiser für professionelles Markenmanagement
Homburg, Ch. ; Richter, M.
| Year of publication: |
2003
|
|---|---|
| Authors: | Homburg, Christian ; Richter, Markus |
| Publisher: |
Mannheim : Univ. Mannheim |
| Subject: | Markenpolitik | Integriertes Management |
| Extent: | 54 Bl. : graph. Darst. 300 mm x 210 mm |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M 75 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-285-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004820283