Branding in action
| Year of publication: |
1994
|
|---|---|
| Authors: | Hankinson, Graham ; Cowking, Phillipa ; Chernatony, Leslie de |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 36.1994, 3, p. 261
|