Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda
| Year of publication: |
2012
|
|---|---|
| Authors: | Muzellec, Laurent ; Lynn, Theodore ; Lambkin, Mary |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 6 (25.5.), p. 811-827
|