Branding in small and medium entrepreneurial ventures
Year of publication: |
2009
|
---|---|
Authors: | Verma, Nandita ; Pareek, Ashish ; Saraswat, B. P. |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 249-260
|
Subject: | KMU | SME | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Indien | India |
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