Branding in the digital age : you're spending your money in all the wrong places
by David C. Edelman
| Year of publication: |
2010
|
|---|---|
| Authors: | Edelman, David C. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 12, p. 62-69
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779306