Branding Indigenous Peoples' Traditional Knowledge

This chapter discusses the limited ways in which branding strategies involving trade marks and geographical indications can be used to protect traditional knowledge. The chapter concludes that these intellectual property mechanisms cannot, on their own, achieve the goals of indigenous peoples in protectiong traditional knowledge and in utilising that knowledge for development

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Year of publication:	2015
Authors:	Frankel, Susy
Publisher:	[S.l.] : SSRN
Subject:	Indigene Völker \| Indigenous peoples \| Markenführung \| Brand management \| Wissen \| Knowledge \| Markenartikel \| Brand \| Wissensmanagement \| Knowledge management \| Markenimage \| Brand image

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Extent:	1 Online-Ressource (13 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: THE LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC, Andrew T. Kenyon, Megan Richardson, Wee Loon Ng- Loy, eds., Cambridge University Press, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2012 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014165969