Branding labour-intensive services
Year of publication: |
2009
|
---|---|
Authors: | Berry, Leonard L. ; Lampo, Sandra S. |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 127-139
|
Subject: | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | USA | United States |
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