Branding, marketing and films et al ...
Year of publication: |
2009
|
---|---|
Authors: | Chaudhary, Abhishek |
Published in: |
Business of bollywood : the changing dimensions. - Hyderabad, India : Icfai Univ. Press, ISBN 978-81-314-2128-4. - 2009, p. 105-113
|
Subject: | Filmwirtschaft | Film industry | Marketingmanagement | Marketing management | Indien | India |
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