Branding new services in health tourism
Tanja C. Boga and Klaus Weiermair
| Year of publication: |
2011
|
|---|---|
| Authors: | Boga, Tanja C. ; Weiermair, Klaus |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 66.2011, 1/2, p. 90-106
|
| Subject: | Gesundheitsmarketing | Health care marketing | Markenführung | Brand management | Gesundheitstourismus | Health tourism | Alpenraum | Alpine region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237590