Branding of Fiji's bottled water : edging into sustainable consumption
Year of publication: |
2010
|
---|---|
Authors: | Reddy, Mahendra ; Singh, Gurmeet |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 9.2010, 4, p. 447-462
|
Subject: | Markenführung | Brand management | Mineralwasser | Mineral water | Nachhaltige Entwicklung | Sustainable development | Kleine offene Volkswirtschaft | Small open economy | Fidschi | Fiji | 2001-2006 |
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