Branding places: applying brand personality concept to cities
Year of publication: |
2010
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Authors: | Kaplan, Melike Demirbag ; Yurt, Oznur ; Guneri, Burcu ; Kurtulus, Kemal |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 9 (21.9.), p. 1286-1305
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