Branding
Geoffrey Randall
| Year of publication: |
1997
|
|---|---|
| Authors: | Randall, Geoffrey |
| Publisher: |
London : Kogan Page |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 157 S graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2126-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000610622