Branding Shortcuts - Choosing the right brand elements and leveraging secondary associations will help marketers build brand equity.
| Year of publication: |
2005
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|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 5, p. 18-23
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