Branding-Strategien im Kontext von Mergers & Acquisitions : eine Untersuchung des Bankenmarktes
Thomas B. Sabel
| Year of publication: |
2007
|
|---|---|
| Authors: | Sabel, Thomas B. |
| Publisher: |
Marburg : Tectum |
| Subject: | Markenführung | Brand management | Bankmarketing | Bank marketing | Fusion | Merger | Übernahme | Takeover | Deutschland | Germany | Mergers and Acquisitions | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 98 S graph. Darst 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8288-9270-1 ; 978-3-8288-9270-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003453168