Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Fu-Mei Lin
| Year of publication: |
2009
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|---|---|
| Authors: | Lin, Fu-mei |
| Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 24227626. - Vol. 2.2009, 3, p. 221-234
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888689