Branding : the panacea for patronage of pharmaceutical drugs among patients in Calabar, Cross River State, Nigeria
Year of publication: |
2024
|
---|---|
Authors: | Ezekiel, Maurice Sunday ; Anyadighibe, Joseph Amaechi ; Inyang, William Smart ; Ndem, Samuel Etim ; Lebo, Monica Peter ; Kajang, Joshua Lane ; Effiong, Charles ; Eko, Hodo Anna ; Arikpo, Nneoyi Nnana |
Published in: |
African journal of business & economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2548758-9. - Vol. 19.2024, 2 (1.6.), p. 367-382
|
Subject: | Brand awareness | Brand image | Brand trust | Branding | Customer patronage | Pharmaceutical drugs | Markenführung | Brand management | Markenimage | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Pharmaindustrie | Pharmaceutical industry | Nigeria | Beziehungsmarketing | Relationship marketing |
-
Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina, (2014)
-
Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana
Oppong, Peter Kwasi, (2018)
-
Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe, (2020)
- More ...
-
Mpuon, Joseph Akam, (2024)
-
Akam, Mpuon Joseph, (2023)
-
Service quality and customer satisfaction of banking services in Nigeria
Awara, Nsobiari Festus, (2022)
- More ...