Branding : too often overlooked in disruptive innovation and social purpose arenas
Year of publication: |
2023
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Authors: | Aaker, David A. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 3, p. 185-189
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Subject: | Brand management | Branding | Disruptive | Innovation | Purpose | Strategy | Markenführung | Disruptive Innovation | Disruptive innovation | Innovationsmanagement | Innovation management | Markenartikel | Brand |
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