Branding with social media at RTS
Stéphane Matteo, Giulia Spolaor, and Cinzia Dal Zotto
| Year of publication: |
2013
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|---|---|
| Authors: | Matteo, Stéphane ; Spolaor, Giulia ; Dal Zotto, Cinzia |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 591-602
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| Subject: | Social Web | Social web | Markenführung | Brand management | Rundfunksender | Broadcasting industry | Schweiz | Switzerland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763146