Branding without unique brands : managing similarity and difference in a public sector context
Year of publication: |
2015
|
---|---|
Authors: | Sataøen, Hogne Lerøy ; Wæraas, Arild |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437-X. - Vol. 17.2015, 3, p. 443-461
|
Subject: | Public sector branding | reputation | differentiation | public sector reforms | Markenführung | Brand management | Öffentlicher Sektor | Public sector | Indien | India | Verwaltungsreform | Administrative reform | Markenimage | Brand image | Markenartikel | Brand |
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