Brandling vs contract manufacturing : capability, strategy, and performance
Year of publication: |
2013
|
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Authors: | Hsiao, Yung-chang ; Chen, Chung-jen |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 4, p. 317-334
|
Subject: | Organisationale Ambidextrie | Ambidextrous organization | Strategisches Management | Strategic management | Markenführung | Brand management | Outsourcing | Unternehmenserfolg | Firm performance | Taiwan |
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