Brands and brand management : contemporary research perspectives
Barbara Loken; Rohini Ahluwalia and Michael J. Houston
| Year of publication: |
c 2010
|
|---|---|
| Other Persons: | Loken, Barbara (contributor) ; Ahluwalia, Rohini (contributor) ; Houston, Michael J. (contributor) |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketing | Marke | Verbraucherverhalten | Psychologie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVIII, 311 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Includes bibliographical references and index - Enth. 12 Beitr. 0912 |
| ISBN: | 978-1-84169-759-8 ; 978-1-138-88270-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885607