Brands and Branding Geographies

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

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Other Persons:	Pike, Andy (contributor)
Institutions:	Edward Elgar
Subject:	Business and Management \| Development Studies \| Economics and Finance \| Environment \| Geography \| Social Policy and Sociology \| Urban and Regional Studies
Published items:	19 hits in RePEc - Research Papers in Economics

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Extent:	application/pdf
Series:	Books.
Type of publication:	Book / Working Paper
Classification:	L8 - Industry Studies: Services
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011171179