Brands as substitutes for the need for touch in online shopping
Óscar González-Benito; Mercedes Martos-Partal; Sonia San Martín
| Year of publication: |
2015
|
|---|---|
| Authors: | González-Benito, Óscar ; Martos-Partal, Mercedes ; San Martín, Sonia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 121-125
|
| Subject: | Brand reputation | e-Commerce | Need for touch | Product category | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388101