Brands, business and social responsibility
Year of publication: |
2008
|
---|---|
Authors: | Griffiths, Andrew |
Published in: |
Essays in the law and economics of regulation : in honour of Anthony Ogus. - Antwerpen [u.a.] : Intersentia [u.a.], ISBN 978-90-5095-861-5. - 2008, p. 193-220
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markenimage | Brand image |
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