Brands in, from and to emerging markets : the role of industrial relationships
Suraksha Gupta, John M.T. Balmer, Brian Low
| Year of publication: |
2015
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|---|---|
| Authors: | Gupta, Suraksha ; Balmer, John M. T. ; Low, Brian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 4-10
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| Subject: | Schwellenländer | Emerging economies | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.07.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422655