Brands, love and family
Year of publication: |
2016
|
---|---|
Authors: | Iyer, Pramod P. ; Paswan, Audhesh K. ; Davari, Arezoo |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 1, p. 69-83
|
Subject: | Family | Brand | Children | Mothers | Love | Kinder | Familie | Markenführung | Brand management | Emotion | Konsumentenverhalten | Consumer behaviour | Markenartikel | Mütter | Weibliche Arbeitskräfte | Women workers | Familienökonomik | Family economics | Ehe | Marriage | Familienpolitik | Family policy |
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