Brands without boundaries: The internationalisation of the designer retailer's brand
| Year of publication: |
2000
|
|---|---|
| Authors: | Moore, Christopher M. ; Fernie, John ; Burt, Steve |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 8, p. 919-937
|