Brandtelling : Storytelling, das Marken und Menschen verbindet
Matthias M. Mattenberger
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Mattenberger, Matthias M. |
| Other Persons: | Meyer, Jennifer (illustration) |
| Institutions: | Campus Verlag (publisher) |
| Publisher: |
Frankfurt : Campus Verlag |
| Subject: | Markenartikel | Brand | Werbung | Advertising | Narrative Methode | Narrative method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 221 Seiten Illustrationen 19 cm x 24 cm, 596 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Auf dem Cover: In 10 einfachen Schritten zu erfolgreichen Unternehmensgeschichten |
| ISBN: | 978-3-593-51379-9 ; 3-593-51379-X ; 978-3-593-44747-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322258