Brazilian microfranchising chains : entrepreneurs' backgrounds and perceptions of brands and support
Pedro Lucas De Resende Melo, Julio Araujo Carneiro-da-Cunha, Felipe Mendes Borini
| Year of publication: |
2018
|
|---|---|
| Authors: | Melo, Pedro Lucas De Resende ; Carneiro-da-Cunha, Julio Araujo ; Borini, Felipe Mendes |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 17.2018, 1, p. 53-75
|
| Subject: | franchising chain | honeymoon period | microentrepreneur | microfranchising | Franchising | Brasilien | Brazil | Entrepreneurship | Entrepreneurship approach | Lieferkette | Supply chain | Markenführung | Brand management | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879623