Breaking down language and cultural barriers through contemporary global marketing strategies

Mehdi Khosrow-Pour, D.B.A.

"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--

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Year of publication:	[2019]
Other Persons:	Khosrowpour, Mehdi (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Internationales Marketing \| International marketing \| Interkulturelles Marketing \| Cross-cultural marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvii, 339 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
ISBN:	978-1-5225-6980-0 ; 978-1-5225-6981-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011895124