Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Year of publication: |
2024
|
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Authors: | Surira, Mukul Dev ; Zakkariya K.A ; Sajid, Muhammed |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 3, p. 678-696
|
Subject: | Behavioral intention | Brand-cause fit | Competence | CSR commitment | Impact | Warmth | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception |
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