Breaking open the consumer behavior black box : SEM and retail atmospheric manipulations
Richard Michon and Jean-Charles Chebat
| Year of publication: |
2008
|
|---|---|
| Authors: | Michon, Richard ; Chebat, Jean-Charles |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 4, p. 299-307
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Experiment | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766162