Breaking the privacy paradox : the value of privacy and associated duty of firms
Year of publication: |
2020
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Authors: | Martin, Kirsten |
Published in: |
Business ethics quarterly : the journal of the Society for Business Ethics. - Cambridge : Cambridge Univ. Press, ISSN 2153-3326, ZDB-ID 2069764-8. - Vol. 30.2020, 1, p. 65-96
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Subject: | behavioral targeted advertising | consumer trust | corporate responsibility | duty | privacy paradox | valuation of privacy | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Vertrauen | Confidence | Werbung | Advertising |
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