Breakthrough Thinking from Inside the Box - Ask people to think outside the box, and many of them simply freeze up. You'll generate far more -- And far more useful -- Ideas if you construct new boxes for people to think within.
Year of publication: |
2007
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Authors: | Coyne, Kevin P. ; Clifford, Patricia Gorman ; Dye, Renée |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2007, p. 70-79
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