Brend kao naša sudbina
Alternative title: | Brand as our destiny |
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Year of publication: |
2011
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Authors: | Prokopović, Borivoje B. ; Prokopović, Tatjana S. |
Published in: |
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja. - Niš : [Verlag nicht ermittelbar], ISSN 0350-137X, ZDB-ID 430656-9. - Vol. 57.2011, 1, p. 108-114
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Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Serbien | Serbia |
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