Bricks or clicks? : factors influencing shopping behavior of Generation Z
Year of publication: |
2024
|
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Authors: | Kunc, Josef ; Novotná, Markéta ; Reichel, Vlastimil ; Križan, František ; Bilková, Kristína |
Published in: |
Equilibrium : quarterly journal of economics and economic policy. - Olsztyn : Instytut Badań Gospodarczych, ISSN 2353-3293, ZDB-ID 2753615-4. - Vol. 19.2024, 2, p. 521-548
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Subject: | generation Z data security | online transactions | retailing | smart technologies | young consumers | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Jugendliche | Youth | Datensicherheit | Data security | Electronic Commerce | E-commerce |
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