BRICOland brands: the rise of the new multinationals
Year of publication: |
2009
|
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Authors: | Bell, James |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 30.2009, 6, p. 27-35
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Multinationales Unternehmen | Transnational corporation | BRICS-Staaten | BRICS countries | Schwellenländer | Emerging economies |
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