Bridging industrial segmentation theory and practice
Year of publication: |
2009
|
---|---|
Authors: | Clarke, Ann Højbjerg |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 4, p. 343-373
|
Subject: | Industrie | Manufacturing industries | Marktsegmentierung | Market segmentation | Innovation | Dänemark | Denmark |
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