Bridging national and global marketing strategies through regional operations
John D. Daniels
| Year of publication: |
2007
|
|---|---|
| Authors: | Daniels, John Day |
| Published in: |
Effects of globalization on the firm. - Los Angeles [u.a] : SAGE. - 2007, p. 409-426
|
| Subject: | Internationales Marketing | International marketing | Standardisierung | Standardization | Produktdifferenzierung | Product differentiation | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555398