Bridging past and present entrepreneurial marketing research
Purpose: Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field. Design/methodology/approach: A four-phase bibliometric research design is implemented, encompassing co-citation and bibliographic-coupling analyses, network analysis, factor analysis and correspondence analysis. Findings: In total, 14 EM literature clusters, comprising 7 topical meta-clusters, are mapped and discussed: the 7 clusters are resources and capabilities, entrepreneurial orientation (EO), measurement, EO/marketing orientation (MO) integration, MO, international entrepreneurship and social entrepreneurship. Originality/value: These topical streams confirm, refine and extend prior bibliometric studies. A more comprehensive, extensive and reliable picture of EM’s literature is provided, the result of using over twice as many references as prior studies and peer-reviewed journals only. Results will help guide EM research, contributing toward the field’s empirical/theoretical development.
Year of publication: |
2018
|
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Authors: | Most, Fabian ; Conejo, Francisco J. ; Cunningham, Lawrence F. |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald, ISSN 1471-5201, ZDB-ID 2524213-1. - Vol. 20.2018, 2 (06.07.), p. 229-251
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Publisher: |
Emerald |
Saved in:
Online Resource
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