Bridging practices as enablers of intercultural translation
Year of publication: |
2015
|
---|---|
Authors: | Cruz, Angela Gracia B. ; Buchanan-Oliver, Margo |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 4, p. 442-458
|
Subject: | Globalization | Multiculturalism | Bridging practices | Immigrant consumers | Intercultural translation | Reverse acculturation | Interkulturelles Management | Cross-cultural management | Interkulturelle Beziehungen | Cross-cultural relations | Soziale Integration | Social integration | Interkulturelle Kompetenz | Cross-cultural competence | Migranten | Migrants | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation |
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