Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Arch G. Woodside
| Year of publication: |
2010
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|---|---|
| Authors: | Woodside, Arch G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 1, p. 64-75
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| Subject: | Verhaltensökonomik | Behavioral economics | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003954487