Bridging the gap between claimed and actual behaviour : the role of observational research
Year of publication: |
2009
|
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Authors: | Rundle-Thiele, Sharyn |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 12.2009, 3, p. 295-306
|
Subject: | Konsumentenverhalten | Consumer behaviour | Alkoholisches Getränk | Alcoholic beverage | Soziale Norm | Social norm | Australien | Australia |
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