Bridging the gap between the economic theory of consumption and marketing research
Year of publication: |
1982
|
---|---|
Authors: | Theil, Henri |
Publisher: |
[Nedlands] |
Subject: | Verbrauch | Absatzforschung | Marktforschung | Theorie | Theory | Market research | Konsumentenverhalten | Consumer behaviour |
Extent: | 18 S. 4° |
---|---|
Series: | Discussion paper ; 82,15 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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