Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness
Year of publication: |
2011
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Authors: | Jeong, Yongick ; Sanders, Meghan ; Zhao, Xinshu |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 4 (1.9.), p. 263-280
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