Bridging the gap : reflections on theorizing with managers
Peter S.H. Leeflang
| Year of publication: |
2017
|
|---|---|
| Authors: | Leeflang, Peter |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1153-1160
|
| Subject: | Theory | Theory-practice gap | Collaborative theorizing | Quantitative analyses |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2017-0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725644