Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Nathalie Aichhorn, Jonas Puck
Year of publication: |
April 2017
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Authors: | Aichhorn, Nathalie ; Puck, Jonas |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 52.2017, 3, p. 386-403
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Subject: | Language diversity | Language strategies | English as a corporate language | Company-speak | Communication | Sprache | Language | Multinationales Unternehmen | Transnational corporation | Linguistik | Linguistics | Kommunikation | Mehrsprachigkeit | Multilingualism | Englisch (Sprache) | English (Language) | Fremdsprache | Foreign language | Sprachpolitik | Language policy | Geschlecht | Gender |
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