Bridging the learning divide : the role of institutional WOM in stimulating emerging countries' SMEs internationalization
Year of publication: |
2022
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Authors: | Aliedan, Meqbel |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 2, p. 228-245
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Subject: | Institutionalization | Internationalization | Small and medium enterprises (SMEs) | Word of mouth (WOM) | KMU | SME | Globalisierung | Globalization | Virales Marketing | Viral marketing | Internationaler Markteintritt | International market entry | Lernende Organisation | Learning organization | Multinationales Unternehmen | Transnational corporation |
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