Bring a friend! : privately or publicly?
Year of publication: |
2020
|
---|---|
Authors: | Carroni, Elias ; Pin, Paolo ; Righi, Simone |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 5, p. 2269-2290
|
Subject: | online social networks | word-of-mouth communication | optimal pricing | referral bonuses | complex networks | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Preismanagement | Pricing strategy | Privatisierung | Privatization | Kommunikation | Communication | Netzwerk | Network | Theorie | Theory |
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